Mark IV Capital Inc. • Orange County Business Journal

September 2017

Mark IV Capital Inc. was mention in the Orange County Business Journal "Adroit at Tracking Inventory, Big-Name Investors".

   An Aliso Viejo-based company that created an inventory tracking tool for retail stares closed a $2 million seed around. Adroit Worldwide Media Inc. uses artificial intelligence to enable companies like PepsiCo Inc. to get real-time inventory updates and to send brand messages to customers. Mark IV Capital Inc., a privately held investment firm, and Peter Ueberroth's Contrarian Group Inc. -both out of Newport Beach - were co-leads and took a 20% stake in Adroit, Chief Executive Kevin Howard said.

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